refabric / Branding
Refabric leverages artificial intelligence to assist fashion designers in crafting trend-setting creations, unlocking a new phase in AI fashion design. When preparing a collection for a brand, the AI needs to see the main elements of the brand, learn to think like the brand and transform into that brand. Inspired by this idea, we wanted to create the pixel version of the letter “r”, which is on its way to become its characteristic form, and position the Refabric logotype around this emblem.
